NBA China Game first settled in Shenzhen, October 11th Universiade Clippers vs Hornets

NBA China Game first settled in Shenzhen, October 11th Universiade Clippers vs Hornets
The American Professional Basketball Association (NBA) announced that the Charlotte Hornets and Los Angeles Clippers will come to China in October this year to participate in the 2015 NBA International Series-China.Relevant leaders in Longgang District of Shenzhen, Shu Dewei, CEO of NBA China, and Tencent, who will soon become the exclusive official partner of NBA China Digital Media, participated in the press conference in Shenzhen.During this year’s NBA China Games, Tencent will exclusively provide live broadcasts and highlights of exciting matches from all over the world on the Internet platform.  It is understood that on October 11, the Clippers and the Hornets will play their first game at the Shenzhen Universiade Center; on October 14, the two teams will fight again at the Shanghai Mercedes-Benz Cultural Center.Previously, NBA China games were usually selected in Beijing and Shanghai antiques, with the exception of Guangzhou in 2010, and this time Shenzhen was the first time to host NBA China games.In addition to exciting events, the NBA International Series also includes a series of community activities, such as NBA Care Action.  The NBA international series came to China for the first time in 2004. As the beginning of a new decade, 2015 has an unusual meaning for this game.In the same way, this year also has a new meaning for the broadcast and promotion of NBA games in China. Tencent will become the exclusive digital media partner of the NBA in China. Its high broadcast frequency and wide cooperation content can also become the largest in NBA history.International digital media cooperation on a large scale.  During the cooperation, Tencent will make in-depth excavations around NBA games to bring fans a better quality viewing experience.In addition to broadcasting hundreds of high-definition games every season in the next 5 years, the NBA is set to provide theme programs for Tencent users. Tencent will also launch a new NBA event live broadcast and boutique columns, including NBA Summer League, NBA Draft, NBAPreseason, regular season, All-Star weekend, playoffs, finals, etc.These events and programs will be broadcast on mobile + PC terminal platforms such as Tencent.com, Tencent Video, QQ and mobile QQ, QQ space, WeChat, Tencent news client, Tencent video client.  According to the agreement, the new cooperation between the two parties will take effect on July 1, 2015. Tencent’s exclusive NBA China Games will be broadcast live by Tencent.NBA China CEO Shu Dewei said at the press conference: Through the cooperation with our exclusive official partner of Chinese digital media Tencent, during the launch of the Chinese game, we will be able to bring a new digital, social media viewing experience for the Chinese fans.At the same time, the public believes that through the multi-angle broadcast of Tencent’s all-media platform to report this game, I believe that the NBA international series will have more audience impact in China.  Xie Yuefeng, deputy editor-in-chief of Tencent.com, who participated in the press conference, said that the Internet has become an important channel for more and more people to watch sports events. As a leading global integrated Internet service provider, Tencent.com will use its existing advantages inLive broadcast quality, program content, fan interaction and other aspects of efforts to bring fans a different NBA China game.